Lands'End's "red ribbon" campaign
Lands'End is a company founded in Chicago, outdoor leisure supplies retailers, sales channelsincluding mail order, Internet shopping mall and distributed in more than a dozen entities shop,Britain, Germany American, Japan, France and Austria. This year, the retailer has launched a"PinkThread" ("red ribbon") activities transfer brand humanitarian spirit. Lands'End employeesshare their personal confrontation "breast cancer" by online video experience, while encouraging consumers as long as a piece of life in Tweet on them and the "red ribbon" photos,they will donate $1 to the BreastCancer.org. This activity since launch has been mentioned 7400 times, received more than 21000000 impression.
REI "let us go camping"
In order to build emotional ties and Hispanic, America largest outdoor retailer REI launched a "let us go camping" activities, it teamed up with Spanish chef Aaron Sanchez use of blogs, tweetsand Instagram held a cooking contest. On the Mexico family camping life review in social media ispraise 5000 times Aaron Sanchez blog.
The North Face "have a look yourself"
The "SeeForYourself" The North Face is an activity initiated in New York. One day in October,the The North Face to lease some marked with the brand logo of taxi in the city residents to participate in the activities of their random search -- take their taxi "escape from" city and an outdoor explorers together for an outdoor sport. They agreed to participate in the activities of the citizens will be equipped with outdoor equipment, and to the destination and social mediaupload a hold "SeeForYourself" label from taking pictures.