With the Chinese "to run the family" community is increasingly huge, in ChineseAthletic Association registered marathon and related events throughout the yearfrom 2011 22 increase to 2015 56 field. At the beginning of this year, in response to the State Council, "on accelerating the development of sports industry and promote the sports consumption of several opinions" (hereinafter referred to as the"opinions") on the decentralization and cancel the relevant requirements forapproval of the China events, track and field association has announced that it willtotally cancel the approval in marathon races.

However, more problems still exist, such as Beijing a famous road to run the projectresponsible person said, "the most headache is unable to run race for Cengsettlement of insurance, how to guarantee their safety in the haze? Extremes such condition, how to do large-scale events, without any legal basis." Even, it seems in some of the sports events operation process has been "familiar" operators, no official recognition, but will increase the cost of more uncertain, "Whoever docking,the security company is the public security bureau is not specified, the behavior of the market. The previous administration match, are financial expenditure, so the costs of security level does not matter, all the money in the administrative system and in turn, if the market do match, running the company bear ability is not the same. This is even though most administrative events open, also why few people really do down."

High costs make sports industry siege of people in search of the timing of the breathing, but the "opinions" on the "strive to 2025, the total scale of sports industry more than 5 trillion yuan" (Note: in 2013, China industry output value of sports is about 900000000000 yuan) expression, let more people see outside the city within the walls scenery, especially in the 900000000000 yuan output value ofthe proportion in the weak, but the larger space of sports service industry and the competitive performance industry etc..

"To the occupation Sports Union as the representative of the competitive performance industry is the core of the sports industry, in order to extend out ofsports equipment, sports training and fitness and other large industry chain." An International Sports Association experts said, at present, China competition performance level is relatively low, and institutional constraints, the practitionersability and profit model is not clear about, "such as the central inspection groupsaid, administrative, business associations and companies, four in one, tubes do not divide; high level athletes can't flow freely; the costs of security too high." It is the restriction factor of 3 key the institutions failed to enter the China walls of sports industry.

The premise for the formation of new economic growth point in the national needs,"opinions" issued to sports solo situation has improved, but in the promotion of human sports Di more eyes, like a verbal promise cake, "it is just a picture, like oilindustry to break the monopoly, to allow private enter, the is the cake. And the sports industry, there is no good product is particularly much can take out, public consumption consciousness and physical culture also need to cultivate. To be calmto see 5 yuan of look forward to." Zhai Yue feeling, "want to make money difficultcompetition, competition resources is highly monopolized, get very little on the market, such as super, CBA and market, most other events are very difficult to have the surplus. After all, occupation sports rely on tickets and television rightsincome basically no." But in the sports industry "change" under the circumstances,the survival path can be another, "want to do competition market, the need for creative, combined with the public demand, create new events are the independent brand, new ways to promising